Promote Your Booth to Expand Your Presence

3 out of 4 attendees arrive to tradeshows with a list of exhibitors they plan to see.

The best way to get on the list of these attendees is by promoting your presence at JLC LIVE New England through a number of essential free marketing opportunities and sponsorships.

Contact us to find out how we can help you craft a plan that will meet your objectives for exhibiting, whether it be to generate new leads, maintain relationships with existing customers, or build brand awareness.

Sponsorship Opportunities

Sponsorships are vital to any comprehensive tradeshow marketing plan. They will help you boost your presence before, during, and after the event. Sponsorships are available in several platforms (digital, print, demonstrations).

Additional Marketing

We offer customized web banners, PDF invitations, email invitations and more. This is a FREE service provided by the JLC LIVE team to all of our exhibitors. The process is fast, and again...completely FREE.

For any other of your marketing needs, please contact Chela Piacentini, Sr. Marketing Manager for JLC.

Tips to Increase Booth Traffic

Electronic Communication

  • Send an e-mail to your clients inviting them to the show
  • Send your customized client invitation PDF to all of your customers via e-mail, mail, or via flyer
  • Add your exhibit information (booth number, show dates) to your e-mail signature


  • Create a special page on your website that showcases your participation in the event and advertises any show specials you may be offering
  • Request an exhibitor badge—a graphic that shows that you are an official event exhibitor—and place it on your website or industry blog


  • Purchase an ad in the Event Guide that promotes your booth
  • Purchase an ad in a trade publication that promotes your booth and link to registration
  • Carefully craft your Print Profile (sign in here using your eCode to update) to drive attendees to your booth, limited to 500 characters including spaces

Direct Mail

  • Send a personal invitation to your customers and prospects about your booth
  • Create a postcard to mail to your customers and prospects about your booth 
  • Print or stamp a message about your booth on your company envelopes 
  • Include booth number and information in communications you are already sending, such as invoices, to customers


Booth Sales

Beau Wagener 
Show Manager
E-mail Beau »


Tami Svarfvar
Business Development Manager
E-mail Tami »